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Government campaign to encourage a return to the office

The Transport Minister has told a London radio station that: “Our central message is pretty straightforward: we are saying to people it is now safe to return to work.”

Grant Shapps, in an interview with LBC radio, revealed that the government will be embarking on a campaign to encourage people to return to their workplaces and that it is now safe to do so.

As the vast majority of children return to school this week and next, the emphasis is now on the UK’s workforce to return to where it worked prior to the coronavirus pandemic.

Number of people entering city centres during the week remains the same

The BBC has reported that the “back to work” campaign will be promoted through regional media.

It is thought that employers will be supported with methods of reassurance for their staff, by promoting their COVID-secure measures.

The government have been gradually working to convince the workforce to start returning to their workplaces since announcing in July that employers were to be given more discretion on how they organise their workforce.

However, according to data from Centre for Cities, the average weekday city centre footfall has shown no change at since early July. In central London and Manchester, early August weekday footfall rose by just one percentage point compared to early July.

The proposed strategy does not tally with reports in the last few days that fifty of the biggest UK employers have no plans to return all staff to the office full-time in the near future.

Meanwhile, homeworking has become accepted by many

Widely-available software such as Microsoft Teams and Zoom have enabled many companies in different sectors to hold virtual meetings including any number of staff in discussions and thereby avoiding the need for physical interaction. This strategy was applauded during lockdown but it is one, according to the new government strategy, that should be put to one side in favour of office working.

The key issues are safety and productivity. Does one have to be compromised in favour of the other? According to Andrew Mawson, Managing Director of Advanced Workplace Associates, the government’s strategy only perpetuates the myth that if you are not in the office, you are not working.

“From the many studies published, there is a proven appetite from many office workers for greater flexibility in both place and time of work, indeed many employers have come out and told employees that they have a right to work from home forever should they so wish.”

However, Niki Fuchs, Managing Director at Office Space in Town, a UK serviced office provider welcomes the campaign:

“We’ve already seen the economic impact of empty offices, creating ‘ghost towns’ in cities, and, importantly, the negative effect that working remotely has had on productivity and staff wellbeing. So, while the future office has been a source of much speculation, there is growing indications that people want to return. In fact, in our recent survey, we found that 95 per cent of people want a physical office to return to.”

The campaign should see an increase in office building being used, which in turn will see a call for more construction, maintenance and facilities management work. SAEMA – Specialist Access and Engineering Maintenance Association – is a keen observer of the latest developments and initiatives from the government post-COVID-19.

The trade association is dedicated to ensuring adherence to safe and best practice for the provision of access to buildings and other structures for the purposes of cleaning and maintenance. This includes cooperating with other organisations, specialist bodies and institutions involved in the provision and maintenance of façade access systems and equipment.

This image was originally posted to Flickr by davidChief at

AuthorDavid Hunt from Warwickshire, UK